The challenge wasn't just aesthetic. It was infrastructural. Photography at this scale means managing licensing rights, royalty tracking, usage permissions, and digital distribution across hundreds of photographers and thousands of images. The platform I helped build had to handle all of it — reliably, at scale, and in a way that the agency could actually operate without a technical team looking over their shoulder every day.

I collaborated closely with Creative Director Lisa Naftolin, a board member of AIGA New York, to ensure the digital vision was as considered as the creative one. The result was a platform that integrated image archiving, licensing, and royalty management into a single coherent system.