Built for the shop.
Designed for growth.
—
Tekmetric
Built for the shop.
Designed for growth.
—
Tekmetric
Tekmetric Marketing Suite
Shipping a new product under pressure
Tekmetric had a problem and an opportunity at the same time.
The problem: shop owners were juggling multiple disconnected tools to run their marketing. Separate platforms for booking, reviews, campaigns, and customer communication. Every tool meant another login, another invoice, another thing to learn.
The opportunity: Tekmetric already lived at the center of how these shops operated. Every repair order, every customer record, every appointment was already in the platform. The data to power a marketing suite was already there. It just needed a product built around it.
Tekmetric made the strategic decision to build that product from scratch rather than integrate an acquired solution. The new Marketing Suite had to launch on a fixed date. A cross-selling motion was already lined up, and the business was counting on it.
My role wasn't to design the product. It was to make sure it shipped well.
The leadership challenge
A new product. A fixed deadline. A designer who needed support, not a new boss.
My job was to stay close enough to know where the friction was, and far enough to let the team do their work. That meant weekly design reviews focused on the highest-leverage decisions. Not pixel reviews, but interaction decisions that would affect adoption. It meant partnering closely with the Director of PM to understand the release timeline and where design could add value without adding risk. It meant knowing when to push for quality and when to protect the deadline.
Not every battle is worth fighting. Part of design leadership is knowing which ones are.
What shipped and what it did
The Marketing Suite launched on time. The cross-selling motion worked.
Within months: $1.9M ARR added. 824 locations sold. One shop generated $213K in online booking revenue and 10,374 marketing sourced appointments in six months, contributing to $5.1M in total shop revenue.